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Whatsapp Business Limits

Effective Messaging Management for Businesses Using WhatsApp​

Key Concept: Managing WhatsApp Messaging for Business Use​

  1. Daily Conversation Start Limits: Each WhatsApp number has a maximum number of conversations it can initiate per day. For instance, if a number has a limit of 1,000 messages per day, careful planning of message use is essential.

  2. Mixed Usage of Numbers: WhatsApp numbers are often used for both broadcasting (advertising, notifications) and customer service. If a number is used for both, it's important not to exhaust all allowed messages on broadcasting, as this would limit the ability to start new customer service conversations.

  3. Strategies for Multiple Numbers:

    • Separate Use: Creating separate numbers for advertising and customer service.
    • One Number with Higher Limit: Using a single number with a significantly high daily message limit.
    • Various Combinations: For example, three numbers for broadcasting and one for customer service.

  4. Risk of Spam Reports: Excessive use of a number for broadcasting can lead to spam reports, potentially leading to a loss of reputation ("rate") and eventual permanent blocking of the number.

  5. Policies for Number Growth: To "nurture" a number (increase its message limit and reputation), adherence to specific policies and strategies is required, like balancing message traffic between broadcasting and customer service.

  6. Alternatives to WhatsApp: Typically, businesses use SMS for broadcasting and WhatsApp mainly for customer service. However, some, like Logitech, plan to use WhatsApp for both purposes.

  7. WhatsApp Business API Message Limits (Source: Syniverse Developer Community):

    • Tier 1: Up to 1K unique customers in a 24-hour period.
    • Tier 2: Up to 10K unique customers in a 24-hour period.
    • Tier 3: Up to 100K unique customers in a 24-hour period.
    • Upgrade Criteria: Quality rating and sending notifications to twice the current messaging limit within a 7-day period​【oaicite:0】​.

Conclusion and Training​

For team training, emphasize the importance of message use balance, understanding the risks of overuse in broadcasting, and knowing the specific policies for effectively managing WhatsApp numbers in a business context. Consider having dedicated numbers for different purposes or increasing message limits for more flexible management.